management

client: Google
date: 2003-2005
role: Blogger
Coordinator and
AdWords Coordinator

Googlelogo
I worked at Google and was able to take on a number of exciting responsibilities.

As Blogger Coordinator, I directed the writing team for Blogger Support and trained new coordinators. I wrote an external marketing campaign for bloggers entitled 101 Ways to Use Your Blog. I also created a large internal Blogger ad campaign and managed legal and policy issues for Blogger.com. In addition, I managed an extensive customer support knowledge base and supported Blogger clients by troubleshooting technical issues in both German and English.

As AdWords Coordinator , I provided customized support to clients, such as NPR and NexTag, so that they could optimize their advertising efforts. I also helped them troubleshoot existing advertising campaigns, specifically by resolving technical, billing and ROI problems. I optimized the ad copy and keywords for clients as well.

 

project: Discover
Los Angeles,
the Los Angeles tourism
website run by LA INC.
date: 2006-2007
role: First Web Editor
and content author
for the first
version of the website,
including content
for the dining website,
DineLA.com

DiscoverLA
Working with the Miles Media Group (then Weaver Multimedia), I was the first web editor of Discover Los Angeles (then SeeMyLA.com and DineLA.com). As part of this project, I worked on a massive site redesign, including drafting site maps, creating mock-ups, and search engine optimization. I wrote all of the web content for Phase 1 of VisitLA.com including general overviews and features for consumers, including where to stay, culture, transportation, arts, recreation, nightlife, sports, dining, and more. I also wrote and edited the Meeting Planner, Corporate, Cruise and Travel Professional sections of site.

For DineLA.com, I recruited and managed a team of writers who created content for a list of over 1,000 restaurants. I created editorial calendars for features, wrote chef profiles and site updates, and wrote feature articles for the site.

 
 

project: HomeandAbroad.com
date: 2006
role: Wrote site
descriptions for travel
software startup;
project-managed and
edited content by
a group of
freelance writers

HnA2
I worked with HomeandAbroad.com as a destination researcher/writer, where I sourced and verified information for company’s vast database of travel destinations. I edited online content, including expert recommendations, place descriptions and practical data for over 30 destinations. I wrote over 100 original traveler activities for families, children and adults visiting Cancun, Cozumel, the Mayan Riviera, San Diego and Quebec City.